Custom AI apps built around the way your business works.
Off-the-shelf software makes you work its way. We build small, sharp apps that work your way, with AI inside: quoting tools, booking systems, job trackers, customer portals. Production-ready and built to last.
Your week, before and after.
Life now
- Generic software forces your business to work its way
- Photos, prices and notes scattered across three apps and a notebook
- Custom software feels like a big-company luxury
Life with it
- A tool shaped around the way you already quote, book and deliver
- One place where a photo and a voice note become a job record
- A small sharp app at a small business price, live in weeks
No leap of faith. Four steps, each one small.
-
Describe the tool you wish existed
In a sentence or a sketch on a napkin. You know the gap in your week better than any developer.
-
We design the smallest useful version
Not an 18-month platform. The smallest thing that saves you time in week one, designed around how you actually work.
-
We build and you test it on real jobs
You use it on genuine work while we watch what helps and what gets in the way, then we sharpen it.
-
It grows only if it earns it
New features get added when the app has proved itself, not before. You never pay for shelf-ware.
Deliverables, not vibes.
- A working app built around your exact workflow
- AI features only where they save real time
- Connections to your calendar, accounting and CRM
- Works on the phone in your pocket, no new hardware
- You own the code and the data outright
- Plain-English documentation and a handover session
We use this stuff to run our own business.
- This website, its words and every illustration on it were built with the exact AI workflow we sell
- Real proof: our Lichfield client dominates local search across their whole service area and halved their ad spend
- Plain English from quote to handover. If we cannot explain it simply, we do not build it
- No lock-in, ever: you own what we build, documented so anyone can maintain it
These are starting points. The right version for your business comes out of a conversation, and the first one costs nothing.
The questions everyone asks first.
How much does a custom app cost?
It depends entirely on scope, which is why we design the smallest useful version first and quote a fixed price for it. No day rates disappearing into a hole.
How long until I can use it?
The first working version of a small tool typically lands in a few weeks, and you are testing it on real jobs from early on.
Who owns it when it is done?
You do. Code, data, accounts, everything. If we vanished tomorrow any competent developer could pick it up from our documentation.
Will it work with my accounting and calendar?
That is usually the point. We connect to the tools you already use rather than replacing them.
What if my idea turns out to be a bad one?
We will say so in the design stage, before you have spent real money. Sometimes the honest answer is a spreadsheet and an automation, and we will tell you.
Tell us what eats your time.
A sentence or two is plenty. We reply within hours with an honest take, not a pitch.
Got a tool in your head that does not exist?
Describe it in a sentence. We will tell you what it would take to build.